Dreamforce 2017 has been an amazing party!
I met a lot of awesome people and presented a session for the first time!
The only problem is that as soon as I came back home, my work tasks intensified at the point I'm literally dead, online speaking... (the storm is passing, be patient).
As some of you already know, Mason Frank yearly publishes the Salesforce Salary Survey Report and as usual the results has been presented right at the Dreamforce.
Italy is a growing market and is starting lately to show high interests in the Salesforce technology.
As I love my Ohana and struggle to keep posting good content on my blog and love my country (and sharing with my italian friends as much as I can), I contacted Maria Baranowska, Outreach Executive at Mason Frank International, and asked her to have Italian results of the survey (that took only 2% of the total, so it is mentioned but not detailed in their last report).
Salesforce is famous for being one of the world's best employers but what’s it like working in their wider ecosystem? Does their reputation of job satisfaction, high pay, and a welcoming environment reach their users, partners, and beyond?
Every year, Mason Frank try to answer this question by conducting their annual salary survey. This year, they released their 2018 Salesforce Salary Survey Report at Dreamforce 2017.
The study explores Salesforce earnings, product trends, diversity issues and more.
What do the report’s findings really tell us about working with Salesforce?
Salesforce has been named one of the highest paying employers in the world.
Are companies who use Salesforce technology following in their footsteps when it comes to pay?
Salesforce salaries in Italy
Looking at a broader view of the tech industry, the average Computer Programmer salary in Italy is €20,556.
A Salesforce Developer, can see earnings which are 47% higher than the national average for a similar IT role.
Compared to the rest of the world, Italy have the lowest Salesforce salaries. This is most likely due to it being a relatively new and growing market. Year on year, as the demand for Salesforce and its professionals increases, salaries will grow to be more in line with Salesforce professionals in other countries.
Unsurprisingly, the US sees some of the highest earnings for Salesforce professionals. As the birthplace of the technology and the area with the highest demand, it makes sense that salaries would reflect that.
In the US, Salesforce Developer could see a salary of $110,897 as a junior, increasing to an impressive $159,558 as a senior. To compare, if converted into euros, a US Developer earns a staggers 212% more in the US than in Italy.
When comparing the European market, a French junior Developers earns €41,657 whilst in Germany they can expect €55,734.
Both of these are comparatively higher than in Italy.
Experience and training
The majority (92%) of survey respondents cite having more than four years of total, general work experience whereas just 60% have more than four years working directly with Salesforce. This reflects the growth of Salesforce jobs and indicates many people start out in a different field before transitioning into Salesforce roles.
In terms of education, two-thirds of the people surveyed do not believe a degree is important for a career in Salesforce. At the same time, 73% of professionals hold at least one certification indicating that it may be more important to achieve a technology-specific/industry-related qualification with Salesforce
Furthermore, 29% of respondents claimed they saw an increase in salary after becoming Salesforce certified. A respondent also stated, ‘becoming certified would give me leverage when negotiating’, showing a clear connection between certifications and increased earnings.
What’s more, the report found 77% of people with certification received financial help from their employer to complete their certification. Of these, 93% had their qualification paid for in full. Employers’ willingness to financially support their staff’s certification shows the value placed on these certifications.
Outside of certifications, this year’s salary survey found 84% of survey respondents said they use Trailhead with 96% of these holding at least one badge.
Products
The survey delved into respondents opinions on specific projects and Salesforce products. The report found that whilst Sales Cloud was found to be the product in highest demand over the last year, Salesforce Lightning is predicted to be next year’s most popular product. The top three most used products were named as Sales Cloud, Chatter, and Salesforce1.
Survey participants were also asked why they believe Salesforce was implemented in their organization. Functionality of the product was cited as the number one reason with 79% of participant’s vote. At 48%, moving to cloud was also a catalyst for implementing Salesforce. Beyond this, lack of confidence in previous CRM, integration of third-party vendors, and ease of implementation were given as reasons.
Salesforce Ohana
Salesforce work hard to create a community across their technology, from internal employees to end-users. Salesforce Ohana is the term coined by the company’s CEO to describe the family culture the organization strives to create.
Respondents of the salary survey were asked if they consider themselves part of the Salesforce Ohana. Whilst 45% answered ‘yes’, 34% stated they were ‘not sure’ and ‘21%’ said ‘no’. Of this 21%, a third had not heard the term before and 10% believed it was exclusive to internal employees.
Attitudes at work
The report also included an exploration of Salesforce workers’ attitudes job benefits.
The survey found that 33% of participants do not see themselves working for their current employers within 12 months. This is despite 74% of people surveyed only working for their current employer for three years or less.
The top reason given for this desire to change roles was a lack of career or promotion prospects. Following this, a lack of salary increase and the need for new challenges were also attributed as causes for dissatisfaction at work.
In terms of the most common employee benefits, at 68%, a company laptop was the most popular choice. Following this, health insurance, working from home, and a dental plan were all answers given by respondents.
Diversity
Salesforce is famous for its attitude towards diversity and equality. Salesforce support many different equal opportunities groups to help bring representation issues to light and support minorities. Despite their internal efforts, do any issues of representation come to the surface when focusing on their users and partners?
Report findings show that 22% of participants do not believe their company represents both genders equally and 39% believe this issue is evident at senior board level. Whilst 61% believe their employer is a champion of equal rights, 17% believe more could be done around the issue.
What does this mean for Salesforce workers?
Salesforce is a technology which is seeing impressive growth during its first two decades. The findings of this report indicate the Salesforce ecosystem provides a secure and competitive work life to its staff.
What does the future hold for the people of Salesforce?
Download Mason Frank’s full Salesforce salary survey report on their website.
I met a lot of awesome people and presented a session for the first time!
The only problem is that as soon as I came back home, my work tasks intensified at the point I'm literally dead, online speaking... (the storm is passing, be patient).
As some of you already know, Mason Frank yearly publishes the Salesforce Salary Survey Report and as usual the results has been presented right at the Dreamforce.
Italy is a growing market and is starting lately to show high interests in the Salesforce technology.
As I love my Ohana and struggle to keep posting good content on my blog and love my country (and sharing with my italian friends as much as I can), I contacted Maria Baranowska, Outreach Executive at Mason Frank International, and asked her to have Italian results of the survey (that took only 2% of the total, so it is mentioned but not detailed in their last report).
Salesforce is famous for being one of the world's best employers but what’s it like working in their wider ecosystem? Does their reputation of job satisfaction, high pay, and a welcoming environment reach their users, partners, and beyond?
Every year, Mason Frank try to answer this question by conducting their annual salary survey. This year, they released their 2018 Salesforce Salary Survey Report at Dreamforce 2017.
The study explores Salesforce earnings, product trends, diversity issues and more.
What do the report’s findings really tell us about working with Salesforce?
Salesforce has been named one of the highest paying employers in the world.
Are companies who use Salesforce technology following in their footsteps when it comes to pay?
Salesforce salaries in Italy
| Roles | Junior (0-3 years) | Mid (4-7 years) | Senior (8 years+) |
|---|---|---|---|
| Salesforce Manager | 55,276 | 58,387 | 62,443 |
| Project Manager | 48,976 | 49,246 | 50,266 |
| Technical Architect | 55,298 | 57,147 | 60,527 |
| Solution Architect | 43,194 | 44,624 | 45,626 |
| Technical Consultant | 33,225 | 39,556 | 45,886 |
| Functional Consultant | 25,313 | 32,739 | 40,165 |
| Developer | 30,287 | 34,376 | 38,464 |
| Business Analyst | 28,773 | 32,349 | 35,924 |
| Administrator | 22,377 | 24,758 | 26,575 |
| Marketing Automation Manager | 40,179 | 41,878 | 43,967 |
| Marketing Automation Specialist | 30,112 | 32,453 | 35,249 |
Looking at a broader view of the tech industry, the average Computer Programmer salary in Italy is €20,556.
A Salesforce Developer, can see earnings which are 47% higher than the national average for a similar IT role.
Compared to the rest of the world, Italy have the lowest Salesforce salaries. This is most likely due to it being a relatively new and growing market. Year on year, as the demand for Salesforce and its professionals increases, salaries will grow to be more in line with Salesforce professionals in other countries.
Unsurprisingly, the US sees some of the highest earnings for Salesforce professionals. As the birthplace of the technology and the area with the highest demand, it makes sense that salaries would reflect that.
In the US, Salesforce Developer could see a salary of $110,897 as a junior, increasing to an impressive $159,558 as a senior. To compare, if converted into euros, a US Developer earns a staggers 212% more in the US than in Italy.
When comparing the European market, a French junior Developers earns €41,657 whilst in Germany they can expect €55,734.
Both of these are comparatively higher than in Italy.
Experience and training
The majority (92%) of survey respondents cite having more than four years of total, general work experience whereas just 60% have more than four years working directly with Salesforce. This reflects the growth of Salesforce jobs and indicates many people start out in a different field before transitioning into Salesforce roles.
In terms of education, two-thirds of the people surveyed do not believe a degree is important for a career in Salesforce. At the same time, 73% of professionals hold at least one certification indicating that it may be more important to achieve a technology-specific/industry-related qualification with Salesforce
Furthermore, 29% of respondents claimed they saw an increase in salary after becoming Salesforce certified. A respondent also stated, ‘becoming certified would give me leverage when negotiating’, showing a clear connection between certifications and increased earnings.
What’s more, the report found 77% of people with certification received financial help from their employer to complete their certification. Of these, 93% had their qualification paid for in full. Employers’ willingness to financially support their staff’s certification shows the value placed on these certifications.
Outside of certifications, this year’s salary survey found 84% of survey respondents said they use Trailhead with 96% of these holding at least one badge.
Products
The survey delved into respondents opinions on specific projects and Salesforce products. The report found that whilst Sales Cloud was found to be the product in highest demand over the last year, Salesforce Lightning is predicted to be next year’s most popular product. The top three most used products were named as Sales Cloud, Chatter, and Salesforce1.
Survey participants were also asked why they believe Salesforce was implemented in their organization. Functionality of the product was cited as the number one reason with 79% of participant’s vote. At 48%, moving to cloud was also a catalyst for implementing Salesforce. Beyond this, lack of confidence in previous CRM, integration of third-party vendors, and ease of implementation were given as reasons.
Salesforce Ohana
Salesforce work hard to create a community across their technology, from internal employees to end-users. Salesforce Ohana is the term coined by the company’s CEO to describe the family culture the organization strives to create.
Respondents of the salary survey were asked if they consider themselves part of the Salesforce Ohana. Whilst 45% answered ‘yes’, 34% stated they were ‘not sure’ and ‘21%’ said ‘no’. Of this 21%, a third had not heard the term before and 10% believed it was exclusive to internal employees.
Attitudes at work
The report also included an exploration of Salesforce workers’ attitudes job benefits.
The survey found that 33% of participants do not see themselves working for their current employers within 12 months. This is despite 74% of people surveyed only working for their current employer for three years or less.
The top reason given for this desire to change roles was a lack of career or promotion prospects. Following this, a lack of salary increase and the need for new challenges were also attributed as causes for dissatisfaction at work.
In terms of the most common employee benefits, at 68%, a company laptop was the most popular choice. Following this, health insurance, working from home, and a dental plan were all answers given by respondents.
Diversity
Salesforce is famous for its attitude towards diversity and equality. Salesforce support many different equal opportunities groups to help bring representation issues to light and support minorities. Despite their internal efforts, do any issues of representation come to the surface when focusing on their users and partners?
Report findings show that 22% of participants do not believe their company represents both genders equally and 39% believe this issue is evident at senior board level. Whilst 61% believe their employer is a champion of equal rights, 17% believe more could be done around the issue.
What does this mean for Salesforce workers?
Salesforce is a technology which is seeing impressive growth during its first two decades. The findings of this report indicate the Salesforce ecosystem provides a secure and competitive work life to its staff.
What does the future hold for the people of Salesforce?
Download Mason Frank’s full Salesforce salary survey report on their website.


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